Used as an intermediate in the synthesis of pharmaceuticals and fine chemicals, particularly in the development of liquid crystal materials for display technologies. Its structure supports the formation of stable, polarized compounds ideal for use in liquid crystal mixtures. Also employed in organic synthesis to introduce bromo and nitrile functional groups into larger molecules, facilitating cross-coupling reactions such as Suzuki or Ullmann reactions. Commonly found in research settings for the preparation of ketone-based compounds with tailored electronic properties.