Used as an intermediate in organic synthesis, particularly in the preparation of bioactive molecules and pharmaceuticals. Its structure allows for functional group modifications, making it valuable in the development of fragrances and flavoring agents. It is also employed in research settings for the synthesis of substituted phenylpropanoids, which exhibit potential biological activities such as anti-inflammatory and antioxidant properties. The compound's ether and ketone functionalities enable it to participate in a variety of reactions, including reductions, alkylations, and condensations, broadening its utility in medicinal chemistry and drug discovery.