Used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its structure allows for further functionalization, making it valuable in constructing complex molecules. Commonly employed in cross-coupling reactions, such as Suzuki or Heck reactions, to form carbon-carbon bonds. Also utilized in the preparation of bioactive compounds, including potential drug candidates targeting neurological and inflammatory conditions. Its bromo and ketone functionalities provide sites for nucleophilic attack and metal-catalyzed transformations, enhancing its versatility in synthetic routes.