Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceutical compounds. It serves in the development of estrogen receptor modulators due to its structural similarity to known bioactive molecules. Commonly employed in the synthesis of selective estrogen receptor downregulators (SERDs), making it valuable in research related to hormone-dependent cancers. Also utilized in the production of liquid crystal materials and as a building block in medicinal chemistry for introducing aromatic and ether functionalities.