Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of active pharmaceutical ingredients (APIs) for drugs targeting central nervous system disorders and anti-inflammatory agents. Its structure allows for selective functionalization in multi-step organic reactions, making it valuable in building complex molecules. Commonly employed in nucleophilic substitution and coupling reactions due to the reactivity of the bromo ketone group. Also utilized in the preparation of fluorinated analogs in medicinal chemistry, where the fluorine atom enhances metabolic stability and bioavailability.