Used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its structure allows for further functionalization, making it valuable in constructing complex molecules. Commonly employed in cross-coupling reactions due to the presence of the bromo substituent, enabling the formation of carbon-carbon bonds. Also utilized in the preparation of bioactive compounds, including potential drug candidates targeting inflammatory and neurological disorders. The ethoxy and ketone groups provide sites for derivatization, enhancing its utility in medicinal chemistry research.