Used primarily as an intermediate in organic synthesis, especially in the preparation of pharmaceuticals and fine chemicals. Its structure allows for functionalization in various reactions, including cross-coupling and cyclization processes. Commonly employed in the development of photoinitiators for UV-curable systems, where it contributes to efficient radical generation upon light exposure. Also utilized in the synthesis of heterocyclic compounds due to the reactivity of the carbonyl and bromo groups, enabling the construction of complex molecular frameworks found in bioactive molecules.