Used as an intermediate in organic synthesis, particularly in the preparation of naphthoquinone derivatives which exhibit biological activity. It serves in the development of pharmaceuticals and agrochemicals due to its reactive functional groups that allow for further chemical modifications. The compound is also employed in the synthesis of fluorescent dyes and photoactive materials, benefiting from the naphthalene backbone’s inherent optical properties. Its bromo and ketone functionalities enable cross-coupling reactions and condensation processes, making it valuable in building complex aromatic structures for research and industrial applications.