Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for selective functionalization in multi-step organic reactions, making it valuable in medicinal chemistry for building complex aromatic ketone frameworks. Commonly employed in bromination and condensation reactions to introduce fluorinated and hydroxyl-containing aryl groups into target molecules. Also utilized in research settings for designing enzyme inhibitors and studying reaction mechanisms involving α-bromo ketones.