Used primarily as a synthetic intermediate in organic chemistry, this compound plays a key role in the construction of complex aromatic and heterocyclic systems. Its dual carbonyl functionality allows for selective reactions, making it valuable in the synthesis of pharmaceuticals and bioactive molecules. It is often employed in condensation reactions to form flavonoids, chalcones, and other conjugated systems with potential antimicrobial or anti-inflammatory activity. Additionally, it serves as a building block in the preparation of photolabile protecting groups and fluorescent probes due to its distinct electronic properties. Its bromo substituent enables further functionalization via cross-coupling reactions such as Suzuki or Heck couplings, expanding its utility in medicinal chemistry and materials science.