Used primarily as an intermediate in organic synthesis, especially in the pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex molecules, including active pharmaceutical ingredients (APIs) and functionalized aromatic compounds. Its bromo-ketone functionality allows for further transformations such as nucleophilic substitution, cyclization, and homologation reactions. Commonly employed in the synthesis of heterocyclic compounds and as a reagent in the development of novel bioactive molecules.