Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for the preparation of more complex molecules, including active pharmaceutical ingredients (APIs) that contain phenethyl or substituted phenyl moieties. Its bromo-ketone functionality allows for further functionalization through nucleophilic substitution or condensation reactions. Commonly employed in the synthesis of analgesics, anti-inflammatory agents, and certain central nervous system modulators. Also utilized in research settings for the development of novel organic compounds and in the preparation of specialty chemicals requiring selective reactivity.