Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure, featuring a bromine-substituted aromatic ring and an acetyl group, allows for further functionalization, making it valuable in the development of active ingredients in drug discovery. Commonly employed in cross-coupling reactions (e.g., Suzuki or Heck couplings) due to the presence of the bromine atom, enabling the formation of carbon-carbon bonds. Also utilized in the synthesis of fragrances, dyes, and other fine chemicals where substituted aromatic ketones are required.