Used primarily as an intermediate in organic synthesis, particularly in the pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex molecules due to the presence of both bromo and ketone functional groups, which allow for further chemical transformations such as nucleophilic substitution and condensation reactions. Its aromatic mesityl group provides steric bulk, making it useful in the design of ligands for catalysis or in the development of specialty materials where steric hindrance influences reactivity or stability. Also employed in research settings for the synthesis of heterocyclic compounds and functionalized ketones.