Used primarily as a synthetic intermediate in organic chemistry, this compound serves in the preparation of pharmaceuticals and agrochemicals. Its structure allows for functional group transformations, particularly in cross-coupling reactions due to the presence of the bromine atom. It is also employed in the synthesis of psychoactive substances, which has led to regulatory scrutiny in some regions. In research settings, it acts as a building block for more complex aromatic ketones and is utilized in the development of novel bioactive molecules.