Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for further functionalization in multi-step organic reactions, making it valuable in medicinal chemistry. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions to build complex aromatic systems. Also utilized in the preparation of agrochemicals and fine chemicals where halogenated acetophenone derivatives are required. Its reactivity supports use in research laboratories for the development of novel therapeutic agents.