Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the production of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for selective functionalization in multi-step organic reactions, making it valuable in medicinal chemistry. Commonly employed in cross-coupling reactions, such as Suzuki or Heck reactions, to build complex aromatic systems. Also utilized in the development of agrochemicals and specialty organic compounds where brominated ketones serve as reactive building blocks.