Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of analgesic and anti-inflammatory agents. It serves as a building block in the preparation of substituted anilines and heterocyclic compounds, which are common scaffolds in drug discovery. Its bromo and amino functional groups allow for further chemical modifications through coupling reactions or nucleophilic substitutions, making it valuable in medicinal chemistry research. Also employed in the production of dyes and functional materials where aromatic ketones with amine functionality are required.