This compound is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and fine chemicals. Its structure, featuring bromo and methoxy functional groups, makes it a versatile building block for constructing complex molecules. It is often employed in cross-coupling reactions, such as Suzuki or Heck reactions, to create biologically active compounds. Additionally, it serves as a precursor in the synthesis of agrochemicals and dyes, where its aromatic and electron-rich properties are advantageous. Researchers also explore its potential in developing novel materials with specific optical or electronic properties.