Used as a key intermediate in the synthesis of advanced organic materials, particularly in the development of high-performance polymers and liquid crystal compounds. Its rigid aromatic structure and bromine functional groups make it suitable for cross-coupling reactions, enabling the construction of conjugated systems for optoelectronic applications such as organic light-emitting diodes (OLEDs) and organic photovoltaics. Also employed in the preparation of specialty resins and as a building block in pharmaceutical research where biaryl ketone scaffolds are required.