Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystal materials and optoelectronic compounds. Its conjugated structure and reactive bromine functionality make it suitable for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. Commonly employed in the development of organic semiconductors, fluorescent dyes, and nonlinear optical materials. Also finds use in research settings for synthesizing stilbene derivatives with potential applications in photovoltaics and light-emitting devices.