Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients that require trifluoromethyl and methoxy functional groups for enhanced biological activity. Its bromo substituent allows for further functionalization via cross-coupling reactions such as Suzuki or Heck reactions, making it valuable in building complex organic molecules. Commonly employed in medicinal chemistry for the preparation of compounds targeting central nervous system disorders, anti-inflammatory agents, and kinase inhibitors. Also utilized in the creation of novel pesticides due to the electron-withdrawing nature of the trifluoromethyl group, which can improve metabolic stability and lipophilicity.