Used as a liquid crystal monomer in the formulation of advanced organic semiconductors and supramolecular materials. Its tris(dodecyloxy) substitution promotes self-assembly into columnar mesophases, making it suitable for charge-transport layers in organic photovoltaics and thin-film transistors. The bromine functionality allows for further cross-linking or functionalization via coupling reactions, enhancing film stability and enabling integration into ordered nanostructures. Also investigated in discotic liquid crystal displays for improved thermal stability and optoelectronic performance.