Used extensively in the fragrance industry to impart fruity and floral notes in perfumes, colognes, and scented products. Its sweet, berry-like aroma makes it a popular choice for enhancing personal care items such as lotions, shampoos, and soaps. Additionally, it serves as a flavoring agent in food products, adding a pleasant, fruity taste to confectioneries, beverages, and baked goods. Its stability and versatility make it a valuable ingredient in both cosmetic and food applications.