Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromine functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The ester groups can be hydrolyzed to yield carboxylic acid derivatives, useful in the development of active ingredients in medicinal chemistry. Also employed in the synthesis of specialty polymers and liquid crystals due to its rigid aromatic core and functional handles for further modification.