Used in cosmetics and personal care products as a fragrance ingredient due to its pleasant, mild, sweet-floral aroma. Commonly found in perfumes, lotions, and skincare formulations where it contributes to scent and may enhance product stability. Also functions as a masking agent to neutralize unpleasant odors in formulations. Its ester structure provides good compatibility with skin and low irritation potential, making it suitable for use in leave-on and rinse-off products. Additionally, it is sometimes used in sun care products for its ability to support fragrance performance under UV exposure.