Methyl 2-phenylpropanoate is widely used in the fragrance and flavor industry due to its pleasant fruity and floral aroma. It is commonly incorporated into perfumes, cosmetics, and personal care products to enhance their scent profiles. Additionally, it serves as a flavoring agent in food products, particularly in confectionery, beverages, and baked goods, where it imparts a sweet, fruity note. Its stability and compatibility with various formulations make it a versatile ingredient in both industrial and consumer applications.