Used in the synthesis of pharmaceuticals, particularly as an intermediate in the production of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its aromatic and carboxylic functional groups make it suitable for coupling reactions in organic synthesis. Also employed in the development of fragrances and flavoring agents due to its phenylpropionic structure, which can contribute to sweet, honey-like notes. Additionally, it serves as a building block in the preparation of liquid crystals and specialty polymers.