Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for efficient derivatization, making it valuable in medicinal chemistry for constructing aromatic-acetic acid based drug candidates. Commonly employed in the preparation of analogs targeting cyclooxygenase (COX) enzymes. Also utilized in research settings for designing novel compounds with potential analgesic, antipyretic, or anti-inflammatory activity.