Used in the synthesis of pharmaceuticals and fine chemicals, particularly as an intermediate in the production of dyes and fragrances. Its aldehyde group allows for easy modification in organic reactions, making it valuable in creating complex aromatic compounds. Commonly employed in perfumery for its pleasant floral-fruit aroma, it contributes to the formulation of specialty scents in cosmetics and personal care products. Also utilized in research settings for developing photoactive compounds and UV absorbers due to its conjugated structure and stability under light exposure.