Used in the fragrance and flavor industry due to its sweet, floral, and slightly fruity odor. It serves as an intermediate in the synthesis of perfumes, particularly in creating lily, hawthorn, and other floral scents. Also employed in the preparation of pharmaceuticals and agrochemicals as a building block for more complex molecules. Its methoxy and aldehyde functional groups allow for easy modification in organic reactions, making it valuable in research and development of new aromatic compounds.