Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to its reactive aldehyde group and substituted aromatic structure. The bromo and diethoxy functional groups allow for selective cross-coupling reactions, making it valuable in the development of complex organic molecules. Commonly employed in the preparation of bioactive compounds, including potential antitumor and antimicrobial agents. Also utilized in the fragrance industry for the creation of aromatic compounds owing to its stable aromatic core and modifiable substituents.