Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its aldehyde and bromoether functional groups allow for versatile reactions, such as nucleophilic substitution and condensation, enabling the construction of complex molecules. Commonly employed in the development of bioactive compounds, including potential drug candidates targeting central nervous system disorders and anti-inflammatory agents. Also utilized in the synthesis of liquid crystals and functional polymers due to its rigid aromatic core and reactive side chain.