Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients requiring brominated aromatic scaffolds. Its aldehyde and acetyl functional groups allow for versatile chemical transformations, making it valuable in constructing complex organic molecules. Commonly employed in condensation reactions and heterocycle formation, it plays a role in producing dyes, fragrances, and specialty organic compounds. Its reactivity supports use in research and development of new bioactive agents.