Used as an intermediate in organic synthesis, particularly in the production of fragrances and flavoring agents due to its aromatic character and alcohol functionality. It serves in the preparation of esters that contribute to floral and fruity notes in perfumery. Also employed in the synthesis of pharmaceuticals where a substituted phenylpropanol scaffold is required. Its structure allows for easy modification through oxidation, esterification, or ether formation, making it valuable in fine chemical manufacturing.