Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to its reactive bromo and phenolic groups. Its structure allows for selective functionalization in organic reactions, making it valuable in the development of active ingredients in crop protection products. Also employed in research for creating antimicrobial compounds, as the phenol backbone with methyl and bromo substituents exhibits inherent biocidal properties. Commonly utilized in cross-coupling reactions such as Suzuki or Ullmann reactions to build complex aromatic systems in medicinal chemistry.