Used primarily as an intermediate in the synthesis of fragrances and flavoring agents due to its phenolic structure and aromatic character. Its allyl and isopropyl substituents contribute to its reactivity and volatility, making it suitable for incorporation into complex scent molecules in perfumery. Also investigated for antimicrobial properties typical of substituted phenols, with potential use in preservatives or disinfectants. Limited solubility in water but dissolves well in organic solvents, facilitating its use in solvent-based formulations.