Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the preparation of active ingredients that require substituted benzyl moieties. Its bromo and hydroxyl functional groups allow for selective transformations, enabling coupling reactions or further derivatization through etherification, esterification, or cross-coupling processes. Commonly employed in research and development of new drug candidates, especially in routes involving bromoaryl building blocks for Suzuki or Ullmann-type reactions. Also utilized in the production of specialty chemicals where controlled substitution patterns on aromatic rings are required.