Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and bioactive molecules. Its bromoethyl group allows for alkylation reactions or nucleophilic substitution, enabling the construction of more complex structures such as cyclic derivatives or functionalized ethers. It is also employed in the development of enzyme inhibitors and receptor ligands due to the presence of the methoxyphenol scaffold, which is common in antioxidants and neuroprotective agents. Additionally, it finds use in medicinal chemistry for structure-activity relationship (SAR) studies, where the bromine atom acts as a handle for further derivatization via cross-coupling reactions.