1-Phenyl-3-buten-1-ol is primarily used in the synthesis of fragrances and flavoring agents due to its pleasant aromatic properties. It serves as an intermediate in the production of various organic compounds, particularly in the pharmaceutical and cosmetic industries. The chemical is also utilized in the development of polymers and resins, where its structure contributes to the desired properties of the final material. Additionally, it plays a role in research and development for creating new chemical entities with potential applications in medicinal chemistry.