(2-Bromo-5-methoxyphenyl)methanol is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. It serves as a key building block in the development of complex molecules due to its reactive bromine and hydroxyl groups. The compound is often employed in coupling reactions, such as Suzuki or Buchwald-Hartwig reactions, to create biologically active compounds. Additionally, it finds application in the synthesis of agrochemicals and materials science, where its structural features contribute to the design of novel polymers or functional materials. Its versatility in chemical transformations makes it valuable in research and industrial settings.