10-O-Coumaroyl-10-O-deacetylasperuloside is an iridoid glycoside derived from plants, primarily used in biochemical and phytochemical research. It exhibits antioxidant and potential anti-inflammatory properties, making it valuable for studying plant secondary metabolism and biological activities of natural compounds. Serves as a reference standard for the analysis and quality control of plant extracts in herbal and pharmaceutical product development. Investigated for possible applications in pharmaceuticals due to its bioactive potential, though not commonly incorporated into commercial formulations like cosmetics.