Neoisoliquiritin is primarily recognized for its antioxidant properties, making it valuable in skincare and cosmetic formulations. It helps protect the skin from oxidative stress caused by environmental factors like UV radiation and pollution, thereby reducing signs of aging such as wrinkles and fine lines. Preliminary studies also indicate its potential to inhibit melanin production, helping to address hyperpigmentation, dark spots, and uneven skin tone. Additionally, it is used in anti-inflammatory products to soothe irritated skin and improve conditions like eczema or acne. In the pharmaceutical industry, it is being studied for its potential to support liver health and mitigate damage from toxins. Its natural origin makes it a preferred ingredient in herbal and traditional medicine formulations, as well as dietary supplements, aimed at promoting overall wellness and immune support.