Evening primrose oil is widely used in the health and wellness industry for its potential benefits in managing skin conditions such as eczema, acne, and psoriasis. Its anti-inflammatory properties help soothe irritated skin and improve overall skin health. It is also commonly taken as a dietary supplement to alleviate symptoms of premenstrual syndrome (PMS) and menopause, including mood swings, breast pain, and hot flashes. Additionally, it is believed to support heart health by helping to lower cholesterol levels and improve blood vessel function. Some studies suggest it may aid in reducing nerve pain associated with conditions like diabetic neuropathy. Its gamma-linolenic acid (GLA) content is thought to play a key role in these therapeutic effects.