Used primarily as an intermediate in the synthesis of more complex chemical compounds, particularly in the pharmaceutical and agrochemical industries. It plays a key role in the development of active pharmaceutical ingredients (APIs) due to its structural properties, which allow for further functionalization. Additionally, it is utilized in the production of dyes and pigments, where its aromatic amine group contributes to color formation. Its bromine and methoxy substituents make it a versatile building block in organic synthesis, enabling the creation of diverse molecules with specific biological or chemical activities.