Used primarily in the synthesis of organic compounds, it serves as a key intermediate in the production of dyes and pigments, particularly for coloring textiles and plastics. Its vinyl group allows for polymerization, making it valuable in creating specialty polymers and resins with specific optical or electronic properties. Additionally, it is utilized in the development of liquid crystal displays (LCDs) due to its ability to influence molecular alignment. In research, it is employed in photochemical studies and as a building block for advanced materials with potential applications in optoelectronics and photovoltaics.