Used primarily as an intermediate in the synthesis of advanced organic compounds, especially in the development of dyes and pigments. Its structure supports coupling reactions in azo dye production, contributing to vibrant color formation in textile and printing industries. Also employed in the preparation of specialty agrochemicals and pharmaceuticals due to its reactive amine and nitro groups, which allow for further functionalization. Its bromo and methyl substituents enhance selectivity in cross-coupling reactions, making it valuable in fine chemical synthesis.