Allura Red AC standard is widely used as a food dye in the food and beverage industry to impart a vibrant red color to products such as candies, soft drinks, gelatin desserts, and sauces. It is also employed in cosmetics, including lipsticks and blushes, to achieve consistent and appealing shades. In pharmaceuticals, it is utilized to color tablets and syrups for easy identification and aesthetic purposes. Additionally, Allura Red AC standard serves as a reference material in laboratory settings for quality control and analytical testing to ensure the accuracy and consistency of colorants in various applications.