Betulinic acid is widely studied for its potential therapeutic applications, particularly in the field of medicine. It exhibits significant anticancer properties, showing promise in inhibiting the growth of various cancer cells, including melanoma, leukemia, breast cancer, lung cancer, and colon cancer. Its mechanism involves inducing apoptosis, or programmed cell death, in cancer cells while sparing normal cells. Additionally, betulinic acid has demonstrated antiviral activity, particularly against HIV, by preventing viral replication, and against other viruses. It is also being explored for its anti-inflammatory and antioxidant effects, which could be beneficial in treating conditions like arthritis and neurodegenerative diseases. In dermatology and cosmetics, it is used in formulations for skin care due to its wound-healing, anti-aging properties, ability to reduce skin inflammation and redness, and stimulate collagen production. Furthermore, its antimicrobial activity makes it a candidate for developing new antibiotics. Research continues to explore its full potential in pharmaceuticals and natural medicine.