Used as a natural colorant in food and beverages due to its red to purple hue, especially in products where synthetic dyes are avoided. Exhibits antioxidant properties, making it valuable in functional foods and dietary supplements aimed at promoting heart health and reducing oxidative stress. Investigated for potential anti-inflammatory and anticancer effects in pharmaceutical research. Also applied in cosmetics for its color and possible skin-protective benefits. Stable in acidic conditions, suitable for use in fruit-based products and beverages.